Buzzacott’s M&A team advised the shareholders of Optimum Golf Technologies Limited (OGT) on the sale of the business to Revelyst, Inc.

Overview of the deal

The transaction brings OGT, a market-leading distributor of golf technology and simulation solutions, into Revelyst’s portfolio. It builds on the longstanding commercial relationship between OGT and Revelyst’s Foresight Sports and Bushnell Golf brands, providing Revelyst with a strong platform to accelerate growth across the EMEA region and deliver more localized support to its international customers.

Additionally, OGT’s simulator manufacturing, custom design and installation capabilities complement Revelyst’s existing hardware and software portfolio, providing the overall group greater control across the golf technology value chain.

The Buzzacott team was made up of Matthew Katz and Dhvani Kothari.

Who are the firms involved

Optimum Golf Technologies is a leading distributor of golf technology and simulation solutions across the EMEA region. For more than 15 years, the business has brought world-class golf technology brands to consumers, professionals, retailers and venues. OGT also designs, manufactures and installs bespoke golf simulators, from their base in the UK.

Revelyst is a US-based collective of brands that design and manufacture sports technology and outdoor gear. Its golf technology portfolio includes Foresight Sports and Bushnell Golf, whose launch monitors, simulators, rangefinders and GPS products are used by golfers and professionals worldwide.

What we liked about the deal

OGT is a high-quality, founder-led business with deep sector expertise, strong customer relationships and a genuine culture of innovation embedded across the business.

A key feature of the transaction was the strong strategic fit between OGT and Revelyst. Having worked closely with the Foresight Sports brand for more than 15 years and subsequently becoming a preferred distribution partner for Bushnell Golf, OGT was already an important part of Revelyst’s route to market in the region.

We worked closely with the founders over the long term, acting as the intermediary between OGT and Revelyst. We helped the founders navigate the transition from a longstanding commercial relationship to becoming part of the wider Revelyst group.

Our role extended well beyond valuation, with significant focus on negotiating the deal structure and the detailed transaction terms. Throughout the process, the founders were focused not only on achieving the right outcome as shareholders, but also on ensuring that OGT’s team would be excited by the opportunity and well positioned under new ownership.

We were pleased to support the shareholders through a complex cross-border transaction and help secure an outcome that recognises the value they have created, while providing the business and its team with a strong platform for the next phase of growth.

“We’re proud of what the Optimum team has built over the past 15 years and excited to join the Revelyst global team. From our very first contact with the Buzzacott team everyone there has been a huge help. Their support, guidance, expertise and experience were pivotal in us reaching a successful conclusion to the deal for all parties. It was a pleasure working with Matt, Dhvani and the team”.

Edward Doling – Director, Optimum Golf Technologies