For more than a century, Buzzacott has believed that good advice should make life simpler. From the start, we’ve built relationships on trust, understanding, and independent thinking — helping people make better decisions and move forward with purpose.

As the firm has grown, so have the needs of our clients. Our work now spans more areas, more sectors, and more kinds of people than ever before. Through every stage of that growth, we’ve stayed true to our belief in long-term relationships, personal service, and advice that stands up to scrutiny.

By 2024, it was clear that our visual identity no longer reflected the firm we’d become. Our brand needed to show the scale, ambition, and energy that already existed within the business - and to reflect where we’re heading next.

Why refresh now

The professional services world is moving fast. Technology is reshaping how advice is delivered, clients want more joined-up support, and many firms are merging or seeking outside investment to keep pace. Buzzacott has chosen a different route: to keep growing steadily and remain fully independent.

Refreshing our brand signals confidence in that choice - and readiness for the next chapter.

Our brand purpose

Independent minds. Sharper perspectives. Confident futures.

This framework captures what the firm has, what it delivers, and the result it creates. 

• Independent minds - We think for ourselves, bringing curiosity and fresh ideas to every challenge.

• Sharper perspectives - We help clients see things differently, so they can make well-informed decisions.

• Confident futures - We create opportunities for clients and colleagues to thrive.

It articulates the link between independence and impact, setting the direction for how Buzzacott shows up to the market and how its people work together every day.

Evolution, not reinvention

The refreshed brand keeps the heart of Buzzacott but expresses it in a more modern, cohesive way. The design feels open, calm, and forward-looking.

At its centre is green — chosen because it represents growth, balance, and calming authority, qualities that sit at the core of Buzzacott’s work. The darker green reflects stability, depth, and trust; the brighter tone brings energy and forward momentum. Together with white, they create a palette that feels distinct, confident, and contemporary within the professional services world.

Our new website is centred on what clients need: easier navigation, clearer connections across our services, and space to share insights from across the firm. Photography now shows the real people behind the advice - replacing stock images with authentic moments from daily life at Buzzacott.

We’ve also moved from a list of values to a set of shared behaviours - simple, practical ways that show how we work and what matters to us.

Sustainability was considered at every step, from sourcing responsible suppliers to donating or reusing old-branded materials.

Looking ahead

This isn’t just a new design. It’s a reflection of who we are today - a modern firm with deep roots, a clear sense of direction, and a commitment to growing on our own terms.

For more than a hundred years, independence has shaped the way we think and the way we work. That same independence will guide us as we continue to evolve - helping clients, colleagues, and communities move forward with purpose.