RevLifter’s £3 million funding round

“Buzzacott's financial due diligence team, led by Alex Judd, provided invaluable financial insights into the business alongside having a commercial view. This improved our decision making and eased the investment process.” Alexander Sleight, Maven Capital Partners

RevLifter is used by a wide range of retail clients to increase their e-commerce revenues. The company uses technology to enable its clients to control their incentivisation process, matching their customers with offers that reflect their profile and behaviour, resulting in better engagement, sales and average order value.

How we helped

Our Corporate Finance team’s financial due diligence services provided assurance to the Maven Capital Partners and Gresham House Ventures investment teams and helped to reduce the risks associated with the transaction. Our key insights related to work performed on the growth in revenue and the switch from a commission based business model to a Software-as-a-Service (SaaS) business model.

RevLifter has an impressive pipeline which, like many businesses, has been impacted by COVID-19 and the current environment, especially in the lead up to the festive season. Understanding the pipeline and extrapolating into the future was key to understanding the financial forecasts.

We also carried out a detailed tax assessment, including the review of Research & Development (R&D) tax credits, VAT and share option schemes.

Challenges overcome

The largest challenge we faced with this transaction, was the ever changing world. RevLifter’s current clients, and potential future clients, have been both positively and negatively impacted so understanding the impact of COVID-19, both internally and externally, was important in reviewing the historical performance of the business as well as considering the future growth. It was a pleasure working with both parties who were understanding of these circumstances and accommodating throughout the process.

Next steps for RevLifter

This £3 million funding round will enable RevLifter to reach its growth projections faster, allowing the directors to scale the team, convert the pipeline and continue to improve their technology to help their clients.