Buzzacott advises Elemental Concept on its Series A investment from Pentland Capital

Overview of deal

We are delighted to have advised Elemental Concept on their series A investment from Pentland Capital. This new investment comes at an exciting time for the business and enables the business to accelerate its growth and enlarge its global presence from its core bases of London and Singapore. 

Who are the firms involved

Elemental Concept delivers digital consulting, software development and digital transformation to companies ranging from start-ups to multinationals. Pentland Capital Holdings Limited is the investment business of the privately owned Pentland Group. Pentland Capital invests in a diverse range of interests across a range of sectors and geographies. Pentland Group is also the majority shareholder of JD Sports Fashion plc, which operates around 3,400 stores across 32 territories. It owns Pentland Brands Limited, a brand management company which owns several well recognised brands including Speedo, Berghaus and Ellesse. 

What we liked about this deal and how we helped

Working with the Elemental Concept team to find the right investor has been hugely enjoyable – their detailed knowledge of their market and ability to grow their business was clear from the outset. Finding the right long-term investor who would recognise this while also able to provide additional guidance was paramount and Pentland Capital was a perfect fit, sharing their philosophy of investing in people and allowing them to grow.

To see further transactions in the tech and media sector, please see our transactions page.