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Buzzacott advises Alternative Foods, owner of OGGS, on its Series A fundraise

Corporate finance deal announcement: Buzzacott advises Alternative Foods, owner of egg-free brand OGGS, on its Series A investment from Upfield

Client: Alternative Foods (OGGS)

Type of deal: Series A fundraise

Sector: Consumer product

Value: Undisclosed

Date: February 2022

Overview of Deal

We are delighted to have advised the female-founder duo behind Alternative Foods (owner of OGGS), Hannah Carter and Polly Mason, on their Series A investment from Upfield. This first institutional round comes at an exciting time for the business in its growth journey and the strategic partnership with Upfield will accelerate the company’s plans to scale distribution and innovation.

Who are the firms involved?

OGGS is a vegan bakery firm and the brand name of Alternative Foods London, a producer of a vegan alternative to eggs. The company has secured investment from Upfield, the largest plant-based consumer product company in the world.

What we liked about this deal and the challenges addressed

We really enjoyed supporting a mission-driven management team and business, which brought an additional level of excitement to the transaction. Finding the right investor from a strategic perspective was particularly important for the team at this stage in their journey, so really challenging investors to demonstrate how they would add value was crucial to a successful outcome for our client. We worked closely with the team from the initial stages of finding the right investor through to each stage of the transaction to completion.

To see further transactions that we have advised on, please see our transactions page.

Working with Meera, Anna-Louise, and the team has been great – they are really responsive and offer excellent guidance and support throughout the process.

Hannah Carter, founder and CEO of Alternative Foods

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