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Buzzacott advises IFF Research on a debt and minority equity investment deal

Corporate finance deal announcement: Buzzacott advises IFF Research on a debt and minority equity investment deal

Client: IFF Research

Type of deal: Debt and equity investment

Sector: Market research

Value: Undisclosed

Date: August 2022

Overview of deal

We are delighted to have advised the shareholders of IFF Research on their investment from Connection Capital LLP.

Who are the firms involved? 

IFF Research is an award-winning, full-service social and public market research and insights agency, conducting many of the largest and most high-profile research projects for UK Government Bodies, including Graduate Outcomes, the UK’s biggest annual social survey.  Founded in 1965 as the first B2B research agency in the UK, it now employs 150 research experts, providing a comprehensive set of solutions to the public sector.

Connection Capital LLP is a UK growth-focused private equity and private debt firm, specialising in private client alternative investments. It helps companies grow and create value over their investment period through strategic advice and an extensive network.

What was unique about this deal and the challenges addressed

Working closely with all four shareholders was important to make sure the type of transaction was suitable for everyone involved. Given IFF works in the public sector, a niche market within market research, it was key for the team to find an investment partner who fully understood the specifics of the sector and the business. Keeping these goals in mind, we successfully advised the shareholders on an outcome which fulfilled their goals and has set up the business with a great partner to embark on their future growth journey.

To see further transactions in the Business Services sector, please see our transactions page.

We went through a detailed and extensive process to choose the adviser we wanted to support us in finding a suitable investment partner. We really couldn’t have found better than Buzzacott. We were delighted with the care and attention that they showed throughout what turned out be quite a lengthy process. The world of investment, equity and debt can be confusing for non-specialist business owners – but they helped carry us to an understanding of our options, and ultimately to a deal which we are very happy with, and that we are confident will help IFF to flourish through this next stage of our evolution.

The Shareholders of IFF

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