Why have we updated the Buzzacott brand?

Buzzacott has expanded steadily over recent years through the growth of its specialist teams and so we felt that it was time to take stock and clarify what it is that makes Buzzacott special for both clients and staff.

Eighteen months ago we started the process with a full brand perception study, asking clients, contacts, referrers and staff to tell us what they thought we stood for. The results of this independent research were hugely positive and showed direct correlation between actual and desired perceptions. The research highlighted the many close relationships between clients and Buzzacott staff. “[Buzzacott is] Very good at what they do. They build a personal relationship with clients and are nice people to work with.”

Buzzacott staff also gave their views, with approximately 90% saying they joined Buzzacott because of the friendliness of the people.

With our values and mission clear in our minds we sought to create a brand mark that refreshed and updated our current logo, whilst creating a strong and recognisable umbrella brand to unite the many specialisms that make up the Buzzacott group. We believe our new colour palette reflects those values Buzzacott is most known for: trust, friendliness, professionalism and empathy.

Importantly, this brand refresh is not a reflection of a revolutionary change within the firm; it is born of a desire to clarify and communicate what differentiates us and will not affect our focus on specialisation, decrease our professionalism or lessen our willingness to help our clients.

If you have any questions regarding the Buzzacott brand refresh please contact Buzzacott’s Chairman, Anthony de Lacey on 020 7556 1222.