Media News: Orange extends Blyk partnership

Mobile messaging media firm Blyk has has been appointed by Orange UK to manage its media sales operation.

In addition, Blyk has been tasked with developing advertising revenue from the operator's mobile advertising service - Orange Shots.

The agreements are an extension of an existing commercial partnership between Blyk and Orange, who have worked together since 2007.

Orange Shots is a service that uses Blyk's messaging media format and enables brands to engage and interact directly with targeted segments of the Orange customer base.

Alex Franks, Country Manager for Blyk UK, said: "I am delighted that Orange has invited us to bring our media experience in mobile advertising into the already strong partnership that has grown between our two organisations over the last four years.

"We believe that a commercial approach to the advertising market that is solely focused on messaging will reap significant ROI for advertisers."